It is the branded typeface of The LEGO Group, and known to millions of people. This LEGO type is an internally developed product created by LEGO designers, featuring a neat, easy to read design, reflecting the fun and ‘creative’ aspect of the brand.
The LEGO typeface is thick and chunky like the imposing LEGO bricks themselves and was defined by that. People think of the growing up fun interlocking building blocks, put together out of square and rectangular parts, that each letter is made up of. It achieves readability since they are the same size and shape with the same letterforms even in smaller and more complex design. For this reason, the font is flexible, and it is suitable for all kinds of packaging, marketing, and digital media.
The LEGO font is not only used as a company logo and branding, but also in some different communication materials including product packages, instruction manuals and promotional materials. This exclusive style reinforces the LEGO brand personality and creates a single visual environment for consumers throughout a range of contact points.
And the font actually is much more related to things like creativity, imagination, the nostalgia of childhood. With its irreverent look, it lends itself nicely as a conversational aid for people of all ages who think about building and creating with LEGO bricks.
In the past, the LEGO Group made this font publicuse, which was used by the LEGO Group Trademark Guidelines so that fans and enthusiasts may apply the font into their creative projects. The LEGO font is inspiring and so captivating to builders and dreamers alike, whether it’s incorporated in fan art, custom designs, or all around the internet via promo items.
LEGO Font Free Download
