Mastercard mainly uses its branding with the FF Mark typeface. Hannes von Döhren, along with Christoph Koeberlin and the FontFont Type Department, designed this font as a geometric sans serif typeface. Its structured, clean letters recognize contemporary standards and present an equal design harmony. Mastercard’s minimalist brand identity, alongside its globally recognized overlapping red and yellow circles, finds perfect unity through the usage of FF Mark typefaces because of their clean and bold letterforms. FF Mark provides flexibility to deliver smooth and easily readable content between digital displays and mobile software as well as printed products and advertising creative.
Through its proven style Mastercard communicates reliability and modernity in addition to practical convenience which helps maintain its status as an innovative financial corporation. When FF Mark becomes unavailable for use Mastercard selects system fonts such as Arial to ensure a consistent professional presentation. Mastercard manages to establish worldwide brand consistency by choosing its typography with great care to create standardized visual recognition.
About Mastercard
Mastercard functions as an international financial services business that focuses on secure payment technology development. Since its foundation in 1966, Mastercard has achieved worldwide recognition as a payment network which operates across over 210 countries. As an internationally recognized company Mastercard focuses on providing digital payment solutions coupled with contactless payment features and inclusion across the financial sector.